In recent years, we’ve experienced a significant shift in our business direction, and we wanted to share why that is. Like many small businesses, we struggled to recover from the impacts of the COVID-19 lockdowns. During that time, a surge of crafters and entrepreneurs flooding the market with ‘get rich quick’ side hustles led to an influx of cheaper-quality products, making it increasingly difficult to maintain the high standards we’ve always prided ourselves on.
By mid-2023, we decided to take a step back, explore new creative endeavours, and reflect on what truly mattered to us. Ultimately, towards the end of 2024, we were faced with a crucial decision: throw in the towel or acknowledge that our creative outlet still meant so much to us. We weren’t ready to give it up just yet.
Through it all, the unwavering support from our loyal customers has meant the world. Your belief in us, particularly the encouragement shown for our Redbubble store, has kept us going. We are especially grateful for the continued support we’ve received over the years, including the opportunity to sponsor the FCTTB Podcast for over four years. With your ongoing encouragement, we’ve decided to channel our energy into new creative endeavours, refining our focus, and bringing fresh ideas to life.
As part of our journey to adapt and evolve, we’ve made the decision to streamline our product offering. One of the key reasons behind this downsize was the increasing burden of storing large quantities of apparel stock. Keeping stock on hand took up valuable space, and the cost of ordering one-off garment pieces for specific requests often didn’t align with the flexibility we needed to maintain a sustainable business.
It became clear that it made far more sense to focus on providing high-quality, professional-grade vinyl custom printed heat transfers. These transfers can be applied to a range of print vinyls and easily ironed onto garments that customers can source themselves. This shift not only frees up space but also significantly reduces costs, making it easier for us to run the business more efficiently.
By offering heat transfers, we’re empowering our customers to buy their favourite brands or even source more affordable options to press the designs onto. This also opens up exciting new possibilities for those interested in creating their own branded apparel or selling custom pieces. It’s a win-win: we get to focus on what we do best – creating high-quality designs – and our customers get the flexibility to create their own unique products, exactly how they want them.
As part of our streamlined product offering, we’ve shifted our focus to custom printed heat transfers, and we’re excited to share why these have become the cornerstone of our business.
Custom heat transfers offer incredible versatility in the world of personalised products. Whether you’re looking to customise a t-shirt, bag, or even a pillowcase, heat transfers can be applied to a wide range of materials, giving you endless options for creating unique, high-quality items. They’re also incredibly durable, maintaining their vibrant colours and staying intact even after multiple washes, ensuring that your designs stand the test of time.
In addition, the ease of application makes heat transfers an ideal choice for both DIY enthusiasts and businesses. You can easily apply them at home with a household iron or heat press, offering a professional finish without the need for complex equipment or processes. This simplicity, combined with the high-quality results, makes heat transfers a popular choice for customers who want to create custom products in a cost-effective way. You can order them HERE.
What You Can Use Heat Transfers On
Heat transfers are perfect for a variety of products. Here are just a few examples:
Apparel: T-shirts, hoodies, jackets, hats, and more.
Bags: Tote bags, backpacks, and messenger bags.
Home Décor: Pillows, blankets, and fabric-based wall art.
Accessories: Scarves, aprons, and even shoes.
The possibilities are truly endless. By providing high-quality heat transfers, we enable you to customise products at home, using your own choice of garments and accessories. This shift in our business model not only helps reduce costs and space requirements, but it also opens up exciting new creative avenues for our customers. Whether you’re crafting personalised items for yourself, creating unique gifts, or even launching your own custom apparel line, heat transfers provide the flexibility and quality you need to bring your ideas to life.
Heat transfers have proven to be a powerful, versatile, and cost-effective solution, and we’re thrilled to offer them as a central part of our new focus.
While we’ve streamlined our product range, we’re still holding onto a couple of our old favourites—stubby holders and vinyl sticker decals. These products have been beloved by our customers for years, and we’re excited to continue offering them as part of our new focus.
Why Stubby Holders Are an Aussie Standout
Stubby holders are a true Aussie icon, and we couldn’t imagine our product range without them. These humble, yet functional accessories are perfect for keeping your drinks cold while you’re enjoying the outdoors or a BBQ with friends. What makes stubby holders especially great is their affordability and personalisation options. They make the perfect novelty gifts for birthdays, celebrations, or as event swag, and they’re especially popular for weddings, corporate events, and sporting occasions. Customising a stubby holder with a name, logo, or quirky design makes it a memorable, practical gift that your guests can take home and use time and time again.
Vinyl Stickers: The Ultimate in Personalisation
Next up, we have vinyl sticker decals—another customer favourite. These stickers are highly versatile, durable, and easy to apply, which is why they’ve become so popular. Whether you’re looking to decorate your laptop, personalise your car, or add a unique touch to your water bottle, vinyl stickers can transform just about any surface.
Ideal Uses for Vinyl Stickers
Cars: Custom designs for windows, bumpers, or interior decoration.
Laptops: Personalise your tech with your favourite designs, quotes, or logos.
Windows: Great for home or office decoration, or even for seasonal window displays.
Water Bottles: Make your bottle stand out with a fun, unique sticker.
We’re thrilled to continue offering both stubby holders and vinyl stickers, as they’ve always been popular, practical, and fun products for our customers. And, of course, they’ll continue to be available for customisation to suit your needs.
As part of our streamlined approach, we’ve decided to make our designs available on Redbubble, a platform that perfectly blends creativity and convenience. This partnership allows us to continue offering our unique designs on a wide range of apparel, without the need to maintain stock or deal with the complexities of order fulfilment.
Redbubble operates on a print-on-demand model, meaning no items are printed until an order is placed. This reduces waste and ensures that every item is produced with precision and care. For our customers, this model provides a smooth, hassle-free experience, and with Redbubble’s global shipping network, our designs can now reach customers all over the world. It’s easier than ever to order your favourite custom apparel and have it delivered directly to your door.
You can explore and shop our custom apparel collection on Redbubble HERE. We add new designs randomly, because, well… we’re random like that. Keep checking back for fresh designs that might just be the perfect fit for you!
We’re excited about this new chapter and the opportunities it brings to both us and our customers. With a refined focus on custom printed heat transfers, stubby holders, vinyl stickers, and apparel on Redbubble, we’re ready to continue creating, innovating, and helping you bring your creative ideas to life.
Refunds, Returns and Shipping Policy
Contact us: info@mehink.com.au
ABN 91 294 417 586 © 2025 Copyright Meh Ink All Rights Reserved
